With the blogging community ever expanding producing a plethora of wonderful blogs, brands are now collaborating working closely with bloggers creating lovely blog posts but above all, building professional relationships. This blog post will detail what a media kit is, why its important to have one and lastly, how to create one.
What is a media kit?
When working with brands, a great place to start is by having a media kit to hand. A media kit is a document which outlines key facts of your blog such as, the topics you write about and statistics. It is an excellent tool to use, especially if you are collaborating with brands, or are looking to do so. It displays professionalism and shows potential advertisers why they should consider working with you.
Why is a media kit important?
A media kit is important as it allows you to compile all the important information about you and your blog, and is easy and conveient to send to potential adverisers.
What should I include in my media kit?
In short, there are five key areas to consider when putting together your media kit. These are: introduction, graphics, statistics, collaboration options, previous work and testimonials, and lastly, contact information.
Generally, a media kit should include a short introduction to yourself and your blog. When discussing your blog, a good starting point is how old your blog is, what topics you write about, and any information that might appeal to the advertiser such as, a weekly series you write. Don’t forget to include a photo of yourself as this allows the advertiser to see who you are (more detail on photos in the next section).
Media kits can feature a lot of text, so a great way to break this up is by adding a few graphics. In my media kit, I have used some photos from my blog and my Instagram account. A word of caution however, is to not overdo it by adding too many as this can be distracting to the reader. As previously mentioned, remember to include a photo of yourself. Use a nice professional-looking headshot rather than a heavily filtered photo.
In this section, you want to display your blog’s statistics, readership information and demographics. Brands will want to know what they can expect when working with you. It may not paint the entire picture of your blog however, it will give your reader an insight to the size and reach of your audience. I would recommend including the following:
- Number of subscribed readers.
- Monthly page views.
- Monthly unique visitors.
- It is also a good idea to include demographics such as, the age range of your readers, gender and geographical location.
You should list the options how brands can collaborate with you. Usually these are: sponsored posts, advertisments, product reviews and social media promotion. You do not need to include all these options – just list the ones you are interested in. If you would like to include another unique way to market a brand – go for it!
Previous work and Testimonials.
If you have worked with brands previously, you can showcase your work in this section. How you decide to display it is up to you. Some bloggers place brand logos in this section and others display a case study from a previous collaboration, detailing the number of visitors received. Its entirely up to you! Also, you can include testimonials. This will add credibility, reliability and will show your experience.
Lastly, and most importantly, remember to add your contact information so brands can get in touch with you.
How do I make a media kit?
When it comes to creating a media kit, there are three options: downloadable templates, custom-made or DIY with a simple programme such as, Microsoft Word. Firstly, there is a variety of free, ready-made templates on the internet. A simple Google search or websites sites such as, Pinterest and Canva will provide downloadable templates where you can add your own information. However, you can purchase your template from websites such as, Etsy and Creative Market. Secondly, custom-made media kits are available which can be tailored to your blog’s theme. For instance, you may want to keep to the same colour scheme or have a fancy font for your title. Creators will be able to work with you to design your media kit to your needs and specifications for a nominal sum. Lastly, media kits can be created by yourself. All that is needed is a simple word processor programme such as, Microsoft Word (although there are online tools such as, Canva that will also work). This was the method I chose as I could create my own, personalised media kit and tailor it to my needs.
If you enjoyed this post or found it helpful, then you might like my other blogging posts here.