When I think back to when I first started blogging and designing my theme, I’d pretty much throw any colours together that I liked but it never really worked. The colours didn’t really reflect me, the content I was creating and I don’t think my blog was very memorable. Now though, my blog has a set colour palette that I use throughout including, my social media (and I hope it’s easy to see!) My colour palette consists of five colours: blush pink, rose pink, gold, grey and white and I absolutely love it!
In today’s post, I wanted to share why it’s important to have a colour palette for your blog or brand and of course, how to create your own. So, why is a colour palette important? Well, a colour palette can unify your blog so it looks well-fitted, seamless and “together.” If someone visits your blog and you have hard-to-read colours, they’re more likely to click off your blog. Similarly, if you have colours that clash, it’s not going to look pleasing to the eye. So, let’s get into creating your own colour palette!
The first thing you want to do is find a photo that you like and inspires you. It could be one of your own blog photos, a photo you’ve liked on Instagram or a photo you’ve pinned on Pinterest.
The photo needs to encompass you and what your blog is about. It’s the vibe, colours and feeling in evokes. For example, for this tutorial, I used this photo of macaroons from my trip to Ladurée because I loved the soft, pastel colours and the girly vibe.
Now you’ve selected your photo, you’ll want to head over to Adobe Colour. This is a great website that makes creating a colour palette a breeze! In the top left-hand corner, click “extract from an image.” Select your chosen image to upload and it will automatically create a colour palette for you.
Here you can see the colour palette generated from the macaroon image I uploaded. On the left, you will see “Colour Mood” and a few options underneath. These allow you to look at other colour palettes generated from your image.
Once you are happy with your chosen colour palette, you can download it and use in your photo editing software (or free editing websites such as, Canva or Picmonkey). So, now you have a set of five beautiful shades however, I would add an extra shade for your text or logos such as, a dark grey or black. Also, if your palette doesn’t have a neural shade, I would recommend adding one to balance the colours out.
Now this part is completely optional but adding a texture or pattern can add a little bit of luxury to your blog. Here I added a metallic gold texture but you could add silver glitter or a rose gold foil.
And voila! You have a pretty colour palette for your blog or brand. Now whenever you change the colours on your blog such as, the sidebar, links or drop down menus, you’ll know exactly what colours to use. If you are unsure of the hex value (for example, white is #FFFFFF), go to Colour Picker and upload your palette then you can click on each colour to get the code. You can use your colour palette on your blog or brand, your logo, on your social media such as, Twitter and any graphics you decide to create.
Let me know in the comments section if you found this tutorial helpful and what tutorial you’d like to see next!