There’s no denying, there is a plethora of words and phrases used in blogging and in the beginning, I would come across a word or phrase and think ‘what on earth does that mean?” But over time I have learnt these thanks to fellow bloggers sharing their knowledge and a little research. I wanted to dedicate this post to help bloggers whether you’re a newbie or if you’ve been blogging a while. So, here I have gathered the most commonly used words and phrases used in blogging and I’ve put them into sections so hopefully it’s easier for you! I hope you find this post useful and please feel free to share your thoughts in the comments section at the end of this post!
A website/webpage that is updated regularly and can be based on anything. A blog is kind of like an online journal. There are all sorts of blogs from healthy eating and beauty reviews to travel and fitness blogs. There’s pretty much a blog for anything you can think of!
A new article / story / writings that has been published on a blog. For example, it could be a post about a book review or a recent trip.
When you are asked by a brand or company to post about a certain product or include a certain message or link in exchange for monetary value. Sponsored posts are marked as such so the reader can identify they are reading a post that is sponsored.
Hosting is what makes your blog appear live on your domain. All your website files, theme, posts, images and so on are published live by your Hosting.
A Domain is your web address – your little space on the internet. When people type your Domain into the address bar, they will find your blog (for example: www.yourblog.com)
A Platform is a content management system (say what?!) This is where you will write your blog posts, upload photos and so on. The two major Platforms used by bloggers are: WordPress and Blogspot. I use WordPress.
This is used to describe all the blogs and bloggers on the internet. Much like a community!
Related Reading: Your Compete Guide to the best Tools & Resources for Bloggers
A Category is where blog posts are published under a hierarchy. So, let’s say you write a post about a yummy cake you’ve baked, you might label this Category as “Recipes.” Similarly, if you was to write a post about a recent trip to Paris, you might label this Category as “Travel.”
Rather like Categories, these are a little bit more specific. Think of tags like when you’re searching the in index a book. The Categories are the big labels like “Recipes” or “Travel” and Tags are the mini labels underneath. So, let’s say you post a delicious recipe. The Category would be something like “Recipes” and then the Tag would like something like “Cake” or “Brownies” or “Cookies” depending on what it is you’ve posted.
This is a small icon that address the in the address bar next to your blog’s Domain address. You can see my Favicon which is a pink square with a gold heart inside. It’s typically a logo or representation of your blog.
All the analytics of your blog. For example, the number of visitors, page views, traffic and so on. Google Analytics is the best way to get all your blog’s data. This is really handy information to have!
This is how many people have viewed your page. This can be broken down into monthly, weekly or daily page views.
Related Reading: Free Calligraphy Fonts
Users (or Unique Viewers)
Users or unique viewers is the number of persons who have visited your blog regardless of how many times they have visited. So let’s break this down. Let’s say your friend Ellie visits your blog 100 times in a month, due to her IP address, this would count as 1 unique view.
This is where people come from to your blog. For example, Google, Social media ect. A lot of people find my blog through Pinterest!
This is how long people stay on your blog. The higher the number, the least time they have spent on your site. So you want this number to be as low as possible so they stay on your blog a long time. There’s little things you can do to help your Bounce Rate for example, linking back to previous posts.
This is what you can do to determine you ranking on sites such as, Google. So, the higher up in the rankings, the more people will click to visit your blog.. This is done by things like using keywords which Google picks up.
Where you work together with other person or a brand / company for produce something special like a blog post, freebie, E-book and so on.
This is here you sign up to a company such as Skimlinks, Reward Style or ShopStyle Collective. You can add links to products you have blogged about who are also signed up to the same company as you. So, when someone clicks on your link and purchases that product, you earn commission. It’s usually between 1-10% but it’s a great way to make a few pennies from blogging!
Call to action
Or CTA is a term used in marketing but has become part of blogging too. It simply means something that will prompt an action. Let’s say you write a blog post about a lipstick you’ve been loving. A CTA could be a link to share your blog post or asking your readers what they think about the lipstick.
DLSR stands for Digital Single-Lens Reflect (say what?!) Years ago we used a film to capture our images then head off to a darkroom but these days, digital cameras allows us to see the image almost immediately. There’s a lot of technical stuff around that but that’s the gist of it! Many bloggers opt for DSLR cameras.
A program used to edit your photos such as, Photoshop but there are free photo editing websites such as, PicMonkey and Pixlr Editor! Here you can edit things such as the brightness, contrast, shadows and so much more.
Simply put, ISO means how sensitive the camera is to light. So, let’s say you are stood in a light and bright room, the lower you can have your ISO.
Think of aperture as a little hole in the lens. This determines the amount of light let in and is measured in something called F Stops. Basically, the lower the F Stop, the more light the camera lets in. So, let’s say you have a low F Stop, this will result in lighter and brighter photos.
This is the part of the camera that opens and closes to let light in when you take a photo. The Shutter Speed is how long the shutter stays open. It is written in fractions of a second or sections (1/200 or 1). So, the longer the shutter stays open, the more light is let in. However, if anything moves while the shutter is open, this will become a blur in your photo. And if the camera moves, the whole image becomes blurry.
Exposure is the unit of measurement of the amount of light that is allowed to hit the lens when taking a photo. The two main ways to control Exposure is Shutter Speed and Aperture.
Related Reading: How to make a Successful Media Kit
Pronounced “Bo-ka” is those pretty little lights you see in the background on some blogging photos like the photo below. It comes from the Japanese language which translates to “blur.” The main focus of the image is the roses in the foreground and the fairy lights in the background have changes to large blurry circles.
A theme is the overall appearance of your blog. This includes things like the colour palette, logos, fonts and so on. For example, my blog has a very girly theme and the colour palette is pink, gold and a marble texture. You can purchase themes from sites such as, Creative Market and Etsy.
This basically means your blog is viewable on different devices such as, desktop, phone or tablet and it fits to size and is easy to use. So, let’s say you was looking to purchase a theme and in the description is said “responsive design,” you’ll know your blog will look great no matter what device is being used.
See that vertical bar on the right? That’s a sidebar. It usually contains a photo of yourself, a short bio, social media links and any other relevant information for example, you might have a mailing list subscription form or a link to download your E-Book.
So, here’s my call-to-action (see what I did there?!) Did you find this post useful? Was there any terms that you didn’t know but now know? Or anything you’d like to see explained that I missed off? Let me know in the comments section!